“We have designed and built buildings for over 20 years. Our focus has always been on humans and how to make our lives better. In the future, we need to consider biodiversity and to create a better living environment for both citizens and wildlife, such as the Beijing Swift.”
– Pan Shiyi, Chairman of SOHO China
On Thursday 27 June 2019, Mr Pan Shiyi, Chairman of SOHO China, the leading property development and management company in China, met with four student “Beijing Swift Ambassadors” from Beijing schools. In response to their presentations about the Beijing Swift – its lifestyle, its migration, the falling population and what schools were doing to help – and a video message of support from Hank Paulson, former Treasury Secretary and Chairman of the Paulson Institute, Mr Pan made three major commitments:
First, to trial the retrofitting of swift boxes on two of its buildings in Beijing
Second, to consider incorporating of biodiversity criteria into new building design
And third, to promote biodiversity among the building sector in China.
That’s quite a statement. And, as a prominent figure in Chinese industry and a national celebrity with more than 19 million followers on Weibo (China’s version of Twitter), this big announcement by Mr Pan will reach far and wide and, we hope, influence the business community not only in China but overseas.






The roots of this initiative go back to December 2013 when, by chance, I had a conversation with Dick Newell at a BirdLife International reception in London about the potential to track the Beijing Swift’s migration, until then a mystery. Back in Beijing, after a few conversations, a project was born and, in May 2014, a team of volunteers from the China Birdwatching Society, the Beijing Wildlife Rescue and Rehabilitation Center and the Summer Palace joined Dick, Lyndon Kearsley and I to fit geolocators to 31 Beijing Swifts. A year later, after re-trapping 13 of the original 31 birds, we were able to prove for the first time that these special birds migrated to southern Africa for the northern winter.
Since then, I have visited more than 20 schools to tell the story of the Beijing Swift and, invariably, when the students hear about the population decline caused by the loss of nest sites due to the demolition of traditional style buildings, they want to help. Many schools have set up projects to make and erect artificial nest boxes on their school campuses (just this spring, we received exciting news from ISB – the International School of Beijing – that they had been successful in attracting swifts). Then, at one school, a young girl put up her hand and asked if we could write to the bosses of the building companies to ask them to make new buildings friendlier for swifts.
What a fabulous idea!
And so, student “Beijing Swift Ambassadors” wrote a letter to Mr Pan Shiyi, Chairman of SOHO China, asking him to help and yesterday they were invited to meet him to make the case.
After a scene-setting clip from the BBC Natural History Unit about the Beijing Swift, recorded in the capital last year as part of the “Wild Metropolis” series, the meeting began with a short introduction by Terry, followed by a video message of support from Hank Paulson, former US Treasury Secretary and Chairman of the Paulson Institute. The floor was then given to the student Beijing Swift Ambassadors to set out their case. They were eloquent, passionate and very persuasive.

Mr Pan listened carefully and responded with his groundbreaking commitments, including presenting the students with signed, handmade swift boxes made by Mr Pan personally from recycled wood reclaimed from SOHO China’s building sites. In return, the students presented Mr Pan with a signed certificate, awarding him the title “Beijing Swift Ambassador”.


After the presentations, guests were invited to the roof to watch the Beijing Swifts wheeling around Zhengyangmen Gate at the southern end of Tiananmen Square. This must be one of the best places in the world to view the Beijing Swift!



This initiative could not be better timed. Next year, governments will meet in Kunming, China, to agree new targets to slow and stop the decline in wildlife at the United Nations Convention on Biological Diversity. This meeting happens in the context of a biodiversity crisis – according to best estimates, we have lost around 60% of wildlife on Earth in the last 50 years. But whilst the governmental meeting is crucial, it is clear that governments alone cannot tackle the biodiversity crisis. All sectors of society including cities, regions, communities, NGOs and business must find ways to incorporate biodiversity criteria into their daily activities.
That is why this initiative by SOHO China and Mr Pan is so important. It shows that we can develop, we can have cutting-edge design and functionality and, at the same time, make a positive contribution to biodiversity. It is leadership of the highest order and will send a strong signal to business in China and overseas.
With the world’s spotlight on biodiversity next October, if you were a CEO, wouldn’t you want your company to have a good story to tell about how its supporting wildlife?
Huge thanks to the Beijing Swift Ambassadors, without whom this project would not have been possible. Their professional and slick presentation was exceptional. And a big thank you to Hank Paulson for his strong message of support; it was very special for the Swift Ambassadors and for SOHO China to hear these words of encouragement from a person of his stature. We are, of course, indebted to SOHO China, especially Pan Shiyi and Charlie (Tang Yin), who not only put on a special event but ensured it was backed up by lasting, meaningful commitments. Thank you to Dick Newell for providing technical advice to SOHO China about swift boxes and for being so encouraging. We are grateful to the BBC Natural History Unit for providing the clip of the Beijing Swift and to my colleague, Luo Peng, at EcoAction who worked hard to help prepare the students and to the SEE Foundation for their support for the project. Finally, I’d like to say a huge thank you to Wendy Paulson for initially connecting me to Pan Shiyi and Zhang Xin and for her unstinting support.